This is why I did not want to write a book about Agile or Scrum

Let me tell you why I chose NOT to write a book about Agile, Lean, or Scrum and chose instead to write about the rules that govern change—and about how these rules can be used for the transition to better, more flexible companis.

Historically, we have thought that evolution is linear and cumulative, that one idea leads to another, and that this next idea will lead to a new discovery.

Following this pattern, advances are predictable, and people have time to adapt. Current technology, though, has changed how evolution takes place, and we are now witnessing exponential change.

Companies are facing markets in an accelerated process of change. There is more information available. Consumers are connecting with each other via technology and developing ever more advanced ideas. Computers are increasing in capacity and artificial intelligence.

All of this results in greater innovation, but also, in a future that isn’t as easy to anticipate as it once was. Products, especially software, have altered day-to-day activities and changed consumer habits, even in people’s private lives.

If you look around, you’ll notice that many of these products were provided by companies that did not exist a few years ago. Although they may seem to have appeared from out of nowhere, these new companies have succeeded by offering exceptional ideas and services while employing innovative methods for managing employees.

You might think that these companies got lucky, that they were “in the right place, at the right time,” or that they simply hired some very smart people. But even if all this was true, it would only account for a minor fraction of their success.

These new companies have taken advantage of new market opportunities. They have made use of new technologies, and they’ve helped their people feel more comfortable working collaboratively in places with highly varying tasks. Many of the leaders I’ve helped have been paying special attention to these organizations. These leaders realize that change is now a mandatory requirement for facing new challenges.

Just as cloud computing, artificial intelligence and Big Data are essential components in the digital company, so are new ways of thinking, methodologies and frameworks. Lean, Agile, Scrum, SAFe, LeSS, and Scrum at Scale have helped organizations to grow and improve more quickly, increasing learning and giving clients new possibilities. With the exception of Lean, these techniques, or mindsets, have been created to improve the development of software products.

They are, therefore, difficult to adapt when we want to transform an entire company. It is no longer enough to understand framework functionalities, principles, or techniques, or new ways to manage people. We must also understand deeper factors of organizational change and learn how these can help entire companies to improve.

Most consultants and leaders agree that changing an organization is an emotional roller coaster. There’s sheer satisfaction when individuals learn and believe the trip was worthwhile, but conflict arises when individuals or teams do not want to change. On many occasions, people stop supporting the business-transformation initiative, or it loses traction for no apparent reason, making the plan more complex. This happens because human beings are not biologically prepared for constant change. In fact, having to adapt quickly to highly volatile environments increases a person’s resistance to change.

Knowing why this happens and having the tricks and techniques to accelerate transformation without a substantial loss of traction—or putting your company’s stability at risk—is part of what I wantedto include in my book.

That’s why I decided to provide the fundamentals for understanding what happens in highly volatile environments. Relying on psychology and neuroscience applied to organizational change. I have also dediced to include in my book new ideas, techniques, and activities for accelerating your company’s transformation.

If you want to know more about my new book Leading Exponential Change visit

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Thanks for listening,


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